Reports Page

The Reporting Overview page provides a snapshot of your order metrics from the last 24 hours to give you a quick, yet comprehensive, understanding of your business’s performance. This will help you assess your business performance and make informed decisions.

• Total Orders: The total number of orders processed in the last 24 hours. This gives a clear indication of customer activity and demand.
• Average Order Value (AOV): The average value of each order. This metric is crucial for understanding the spending behavior of customers.
• Total VAT: The total amount of Value Added Tax (VAT) collected on all orders. This helps you track the tax liability and ensures compliance with tax regulations.
• Gross Revenue: The total revenue generated from all orders before any deductions. This metric provides a top-line view of your business's earnings.
• Net Revenue: The revenue remaining after deducting all discounts and VAT. This gives a more accurate picture of the earnings that directly impact your bottom line.
• Total Discount: The total amount of discounts applied to orders in the last 24 hours. Monitoring this helps you understand the impact of promotions and discounts on overall revenue.